Part of its strategy involves teaming up with big-name performance shops like SLP, BoonDocker and Silber Turbos. He brought his personal race truck to display the power gains the tuner product provides. Jarid Vollmer, of Bully Dog’s race tech department, is an accomplished National Hot Rod Diesel Association racer. Its sprawling booth attracted large crowds, drawn in by a diesel drag race-modified Dodge Ram that spewed a massive plume of black smoke on the hour to demonstrate the power gains possible with Bully Dog equipment. With a bold logo of a bulldog sporting a spiked collar, massive paws and sharp teeth, Bully Dog’s image was plastered on banners and stickers throughout the grounds of Haydays. Its intentions were clear: introducing the company as a new powerhouse in the tuning of snowmobiles, side-by-sides and, eventually, ATVs. With its well-established reputation in the pickup and semi-truck markets, the company has now set its sights on the powersports crowd, a commitment demonstrated in September by its massive presence at the annual Haydays snowmobile gathering in north-central Minnesota. Truck performace enthusiasts, especially those with hopped-up diesel engines, know all about Bully Dog, an Idaho-based performance company that specializes in electronic engine tuning to extract more speed, fuel mileage and towing power out of vehicles.

Established tuner introduces new powersports focus

Bully dog tuner